Patrik Frisk is the CEO of new innovator Reju, a recently launched company that will allow polyester to be recycled at unprecedented speed and scale. Frisk has more than 30 years experience working in the apparel and footwear industries for globally recognized brands. Most recently Frisk held the role of CEO at Under Armour for more than five years and previously held senior leadership roles at companies including VF Corporation (The North Face, Timberland, JanSport), the Aldo Group, and W.L Gore & Associates, the makers of Gore-Tex. His extensive experience in the apparel sector enables him to bring a wealth of valuable insights to the fibre-to-fibre recycling sector, placing Reju in a unique position to drive the fashion industry's transition towards circular materials.